RAIN LIM
PANTENE
This Major Project required to create a unique campaign strategy for this project by using media platforms to increase the awareness of a brand or a product. By using the product that selected, use the key selling point to promote the market segment that justified with the research.
The campaign that we are going to create is to help women to avoid hair fall problems. By using Tips and also suggestion to keep women avoid hair falling problem.
Campaign Intention
Goal & Aims
Our Goal is to help women to prevent hair fall that causes trouble for every woman.
Our's Aim is to keep the consistency of the design, which following back the style of Pantene.
Flyers
Flyers that containt few tips such as 'How to avoid hair fall & Foods that help to hair fall'. A small introduction on 'what is the ingredients of PANTENE using to strengthen up the hair.
This flyers can be located at (supermarket&Pharmacy) to promote.
Instagram Series
Instagram Series, that contain some tips of hair fall.
A hot social media platform that everyone currently using which is 'Instagram'
the objective of sharing the tips in Instagram is to attract consumer to join this event and also taking some advice.
Pos
Materials
A small gift from Pantene for those who participant our campaign during on the sport.
*Include Hair Massage Brush
Instagram Video (30Sec)
(Instagram) Social Media Platform
Sharing 'TIPS' and also promote PANTENE product.
