RAIN LIM
D.N.S IPOH KACANG PUTIH
TEAM PROJECT
TEAM MEMBER
BENNIE BEH HUE MAY
LIM JAE HAN
The purpose of this report is to rebrand the selected snack product brand and package for the high-end foreign market. D.N.S Kacang Putih Sdn. Bhd. has been chosen as the company that we want to investigate and understand about it. The report will also recommend a new direction for the new packaging with a strong enough of rationale to promote to the target market.
Company Logo
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D.N.S LUXE logo design looks simple and attractive because the basic colour contrast is mainly used as a very strong attraction for the human visual. As an example, the black “D.N.S” letter was applied in a white background to make a good contrast on it. Other than the colour contrast, size contrast was applied as well such as the “D.N.S” letter is larger than the “LUXE” letter. Lastly due to visual hierarchy by placement, “D.N.S” letter is placed in the center of the box pattern and being perceived as the focal point while the “LUXE” letter is placed away from the center as it is less important. However, all the uppercase letters were used in the logo because the name is being emphasized out.
Packaging
MIXUTURE SPECIAL
SIVAL GARLIC
STAR MURUKKU
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Top part of cone determines the flavour
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Orange tones follows from dark till light as the colour of snacks
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Dark: Mixture Special
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Medium: Sival Garlic
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Light: Star Murukku
Card Tag
Box
outer layer
Curmin Seed
Curry Leaves
Garlic
Rice
Peanuts/Frice Gram Dal
Window Display
The concept of the whole window display is to show as clean and simple as possible. Therefore, the design of window display is an enlargement of the box design to suits the theme back. Other than that, the cone-shaped packaging will be placed on the top of pedestal and hold by a metal wire holder. In the end, the main purpose is to let the audience feel the elegant and comfortable design.
Final Output
